tag:blogger.com,1999:blog-4445269723137820164.post-91789066276857535722007-09-16T00:44:00.000-07:002007-09-16T00:44:00.000-07:002007-09-16T00:44:00.000-07:00@Sunil: Ofcourse not. The copy should be in terms with the people who are going to use it.<BR/><BR/>But that doesnt mean you have to speak machine language to him.<BR/><BR/>I have written something about this on my blog <A HREF="http://whitespace.umeshgopinath.com/2007/09/new-age-web-messages.html" REL="nofollow">New age web messages</A>. In the post please have a look at the cleartrip messages. Its so human, i dont find any problem in giving that message to a vice president or in that matter to a president or my dad. They could have even said "Sorry try again". But they chose to explain the problem in a more friendly way and believe me it works.<BR/><BR/>Do you know how many times my father has told me<BR/><BR/>"i have entered the password but its asking me the "confirm password". Whats that? Do I have to enter another pwd for confirm pwd too?"<BR/><BR/>Instead they could have said "type that password again" (<A HREF="http://123.tadalist.com/account/new" REL="nofollow">Refer 37 signal's tadalist registration form copy</A>), dad would have understood that better.<BR/><BR/>I just said the word "Cancel" giving as an answer to the question has no human meaning in the that context. Microsoft introduced the lingo long back which we guys are still following. The need of the hour is change. Lets be more human, Instead of "Cancel" lets put it "Take me back to the mail". Its very much vice president safe.Umeshhttp://whitespace.umeshgopinath.comnoreply@blogger.com